4.2 Guidelines for writing demonstration

In math italicize single Roman letters that are variables or 
functions  (example, x,y,f(x),t 
2. Exception to above is capital letters for points like P and Q in 
geometry. 
3. Do not italicize Greek letters (example, alpha, gamma, beta, etc..), 
   and units like sec or rad, or  punctuation like ( ). 
4. Styling the control labels is optional. 
5. Do not use strings with <> for such formatting. Use Row[{ăăă }] 
6. put () around units in plot labels. As (sec) or (hz) 
7. do not italicize function names longer than one letter. So Style["exp",Italic] 
   should just be "exp" 
8. The t in delta(t) should be italic--but not the delta, Greek letter are not 
   Italian letters is how I remember that. 
9. Log should be log. 
10. Is j^2= -1? Better say so in the caption for non EE.
 

see also http://demonstrations.wolfram.com/guidelines.html

I made small copy here so I do not have to keep looking for this all the time.

To put label on plot, example

To typeset math for display on the demo use this type of coding

Text@Style[TraditionalForm[HoldForm[Sin[x] + Cos[y]], 12]]
 

To add invisible space use ESC is ESC